A speech by a journalist J.Foer on how people go through 3 different stages when acquiring any new skill. Be it playing a musical instrument or writing an ad, we start at a cognitive stage, where we are highly focused and go through a trial and error type of learning. As we get better we go to an associative stage: less errors and less focus. And finally, when we are more or less satisfied with the result, we go into an autonomous stage. We don’t have to be too focus anymore. We can even multitask. But that’s a devil in disguise. That’s how we get stuck at the OK plateau and stay mediocre forever. See the video and learn how to keep on learning.